Learn, Grow, Lead & Influence With
Digital and AI-Driven Marketing (DigiAIM) Programme
Start Date: 23rd August, 2025
First Screening closes on May 15
Programme Duration: 6 months
Register yourself with Rs. 2500 (Program fee not included)
A Triple Accredited Institution
Programme Overview
The Digital & AI-Driven Marketing (DigiAIM) program from IIM Calcutta is a 6-month, hands-on executive education program that blends strategic marketing foundations with cutting-edge applications of artificial intelligence. The program combines live online classes with immersive campus experiences, and is the only LDP from IIM Calcutta focused exclusively on AI-powered digital marketing. It covers areas like:
- AI in Search & Consumer Behavior
- Generative AI in Content Creation
- Social Media Strategy & Analytics
- Predictive Insights & Personalization
- AI-Driven Media Generation
- Capstone Project & Simulations
Programme Highlights
Learn from India’s Best
Program designed and delivered by the renowned IIM Calcutta Faculty, with select sessions led by industry CXOs and digital disruptors
IIM Calcutta Executive Alumni Status
Be eligible for Executive Education Alumni Status of IIM Calcutta — join a powerful network of professionals across the globe.
Campus Immersion at IIMC
Experience 6 days of in-person learning at the iconic IIM Calcutta campus, including workshops, networking, and CXO interactions.
Hybrid Format for Maximum Impact
Combine the convenience of live online classes with the intensity of on-campus immersion — designed for working professionals.
CXO Simulation Experience
Engage in real-time decision-making simulations and problem-solving exercises based on CXO-level challenges.
Capstone Leadership Challenge
Apply your learnings to a real-world capstone project, mentored by experts — an opportunity to drive tangible change.
Access to a Powerful Peer Network
Learn alongside and connect with ambitious professionals across industries through group projects, discussions, and cohort-based learning.
Certificate from IIM Calcutta
Receive a prestigious certificate of completion from IIM Calcutta upon fulfilling program requirements.
AI
360-degree view & a capstone project to apply Project Lifecycle Management skills
Who this program is for?
- Marketing, Branding, or Sales Professionals seeking a solid foundation in digital and AI-driven marketing
- Mid to Senior-Level Professionals responsible for driving digital growth through internal or agency-led strategies
- Entrepreneurs and Founders looking to scale their businesses using digital-first, AI-enhanced approaches
Minimum eligibility:
- Graduation or equivalent (with minimum 50%)
- Minimum 2 years of work experience
Programme Modules
- Introduction to AI-Driven Digital Marketing
- Marketing Strategy and Digital Transformation
- Consumer Digital Personas
- Key Case Studies in Digital Marketing
- Consumer Behavior in the AI-Enhanced Digital Landscape
- Branding in the Digital and AI World
- AI in Search Algorithms and Consumer Behavior
- Keyword Research and Strategy
- Ad Copy and Campaign Design
- Web Design Frameworks and Landing Page Optimization
- Omnichannel eCommerce Setup and Management
- AI in Content Creation: Tools and Techniques
- Evaluating and Refining AI-Generated Content
- Educating Consumers with Digital Content
- Pricing Strategies in the Digital Era
- Social Media Strategy Development and Role of AI
- Meta Platforms (Instagram, Facebook, and WhatsApp)
- LinkedIn for B2B and Professional Networking
- YouTube and X (formerly Twitter): Video and Microblogging Strategies
- Social Media Campaign Optimization and Retargeting
- Social Media Analytics and Reporting
- Predictive Analytics and Customer Segmentation support (Generative AI)
- AI-Driven Performance Marketing and Campaign Optimization
- Sentiment Analysis and Customer Engagement Metrics
- Advanced CRM and Personalization Strategies
- Block Chain and Smart Contracts in Marketing
- Creating Custom AI Applications for Marketing (GPTs, etc.)
- Using AI for Image, Video, and Audio Content
- Innovations and Future Trends in AI and Marketing
- Tying It All Together: Strategic Integration in Digital & AI-Driven Marketing
- Digital Marketing Simulation
- Social Media Marketing Simulation
- Micro-AI Simulation: AI in Marketing
- Capstone Project
Programme Directors
Saravana Jaikumar L.
- Associate Professor
- Academic Group: Marketing
Ramendra Singh
- Professor of Marketing
- Academic Group: Marketing
Note: Assistance is available at every step through your assigned Relationship Manager
Selection is solely at the discretion of IIM Calcutta based on merit and eligibility criteria
Enrollment Process
Apply for the Programme
Fill in the online application form with your professional and academic details.
Programme Fee
| Particulars | Amount(₹) |
|---|---|
| Application Fee | 2,500 |
| Total Fee (excluding application fee and including on-campus stay) | 2,90,000 |
IIMC Executive Education Alumni Status
IIM Calcutta is the only B school in India to be a member of CEMS, a global alliance of leading business schools, multinational companies and NGOs.
Upon successful completion of the programme, participants will receive the prestigious IIM Calcutta Executive Education Alumni Status.
Participants will become alumni of IIM Calcutta Executive Education with following benefits:
LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 32,000 members.
LDP Alumni are given an email-id in the IIM Calcutta domain.
LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform.
Frequently Asked Questions (FAQs)
- Basics of AI/ML, and automation in digital marketing
- How to collect, analyze, and interpret marketing data
- Using AI tools for predictive analytics and customer insights
- Leveraging AI for copywriting, image generation, and video creation
- Automating content optimization for different platforms
- Smart bidding strategies and automated ad placements
- AI-driven audience segmentation and lookalike targeting
- How AI enhances ad personalisation, ad targeting, and content creation
- Email Optimisation, chatbots, WhatsApp and AI-driven customer support (Generative AI)
- Data Personalisation with AI-powered CRM tools
- AI-driven keyword research and content recommendations
- Voice search, NLP, and AI-driven ranking strategies
- Responsible AI usage and avoiding bias in algorithms
- Compliance with data privacy laws like GDPR & CCPA
- Exposure to AI-based platforms (ChatGPT, DeepSeek, Mid Journey, Runway, Google Gemini, Meta AI, etc.)
- Real-world case studies and project-based learning
Strategic partner to IIM Calcutta's signature DIGIAIM program for working professionals. Leadup Universe is a leading ed tech organization that partners leading universities like XLRI, IIM Calcutta, IIM Udaipur, IIT Kanpur to empower working professionals to be Future Ready www.leadupuniverse.com
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